Innovation Trampoline drafted with Fable 5

I solve problems.

Technology is a means, not an end. Whether it's integrating AI into your workflows, building custom WordPress solutions, or architecting systems that scale — I find the right approach for what you're trying to achieve.

Let's talk How I work
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01 Approach

Problems first.
Technology second.

Too often, technology decisions are made before the problem is fully understood. I work differently. I start by understanding what you're actually trying to achieve, then find the most elegant path to get there.

Sometimes that means building a custom WordPress theme. Sometimes it means training a machine learning model. Sometimes it's connecting systems that weren't designed to talk to each other. The solution follows the problem, not the other way around.

02 Proof

Everyone's an AI expert now.

I was shipping production systems twenty years before it became a bandwagon. So don't take the title block's word for it — check the drawings.

General notes

  1. All claims on this sheet are load‑bearing. Anything I can't demonstrate doesn't get drawn.
  2. This page is the demonstration. Three Claude models were each handed the same brief, under my direction — compare the drafts in Exhibit A.
  3. AI is a component in the schedule, not the title block. It's specified where it earns its keep, and left off where it doesn't.
  4. Twenty years of production systems came first — Accenture, Old Mutual, and every marketplace, model and migration since.
  5. Drawn by Rohan Strydom, Managing Director — based in Cape Town, South Africa; working anywhere.

Exhibit A One brief, three machines

Same brand, same copy, same contact form. Each edition of this page was drafted by a different Claude model working under my direction.

How (I think) Checkers pulled off the Jamie Oliver personalised WhatsApp campaign I reverse‑engineered the AI video pipeline behind the viral campaign — the models, the scale, the compute bill. 35,000+ impressions, 96% of them beyond my own network, and a public nod from Shoprite's Chief Strategy Officer. Read it on LinkedIn
Years shipping production systems
20+
Impressions on one LinkedIn essay
35k+
AI models directed to draft this page
3
Pitch decks required
0
03 Capabilities

Tools in the toolkit

Two decades of solving problems means a deep bench of technologies to draw from.

PT–01

Web & E‑Commerce

Custom themes, plugins, and integrations. From simple sites to complex multi-vendor marketplaces.

WordPressWooCommerceMagentoPHP
PT–02

Artificial Intelligence

Machine learning models, natural language processing, computer vision, and intelligent automation.

PythonTensorFlowLLMsML Ops
PT–03

DevOps & Infrastructure

Reliable deployments, scalable infrastructure, and systems that run themselves.

AWSDockerCI/CDLinux
PT–04

Solution Architecture

System design that scales. Technical strategy that aligns with business goals.

API DesignIntegrationsStrategy
04 Get in touch

Have a problem
worth solving?

Tell me what you're working on. No pitch decks needed — just the problem you're trying to solve and where you want to end up.

∗ no pitch decks required — plain language preferred